Every optimization, its reason, and the earliest date the next one is allowed — enforced automatically against the optimization rules.
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Campaigns at a glance
Optimization history
Campaign
Optimization date
Suggested
Completed
Reason
Budget change
Do not optimize before
No optimizations logged yet
Click “Log optimization” to record the first one.
The rules this log enforces
R1
Budget changes must stay within ±10–20%. The form rejects anything outside that band.
R2
After a budget change, no optimization for at least 3 days.
R3
After a campaign setting change, the whole campaign is locked for at least 4 days.
R4
Site or ads — never both on the same day — then locked for at least 2 days.
R5
Traffic is the exception. Traffic changes can be made anytime — they never cause a lock and are allowed even during a cooldown.
R6
Urgent override. A lock can be overridden for an urgent issue, with a written reason. It is flagged everywhere and a new lock starts from that optimization.
R7
Archive suggestions. A suggestion that was discussed and rejected, or resolved another way, can be archived. It leaves the report and the daily Slack list, and can be restored anytime.
Add campaign
Archive suggestion
Archived suggestions are hidden from the report and the daily Slack list of open suggestions. Tick “Show archived” in the history to see or restore them.
Log optimization
Site and ads cannot both be completed on the same day (R4). Traffic is exempt from the lock rules — allowed anytime (R5). To log a suggestion that is not done yet, tick it under Suggested and leave Completed empty; it will appear in the daily Slack report until it is completed.
The override is recorded against this entry, flagged in the history, report and Slack, and a new lock starts from this optimization.
Share & sync
Send this link to your boss. Everyone who opens it sees and edits the same log. Changes save instantly and appear on other screens within about a minute, with no codes or files to pass around.
Optimization report
Leave all unticked to include every campaign. Type a client prefix (e.g. AB-) and click Select shown to pick a whole client.