Marketing Ops · Internal Tool

Campaign Optimization Log

Every optimization, its reason, and the earliest date the next one is allowed — enforced automatically against the optimization rules.

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Campaigns at a glance

Optimization history

Campaign Optimization date Suggested Completed Reason Budget change Do not optimize before

The rules this log enforces

R1
Budget changes must stay within ±10–20%. The form rejects anything outside that band.
R2
After a budget change, no optimization for at least 3 days.
R3
After a campaign setting change, the whole campaign is locked for at least 7 days.
R4
Site or ads — never both on the same day — then locked for at least 2 days.
R5
Traffic is the exception. Traffic changes can be made anytime — they never cause a lock and are allowed even during a cooldown.